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This is a promising model: businesses are challenged to reduce their negative environmental effect, community members vote on which business to reward, and at an designated time, they converge on the business and spend money there. This great animation further clarifies how carrotmobs work:

With the use of Twitter and blogging to coordinate the voting and action, this is a great example of using digital media technologies to impact communities in a positive way.


about Anna van Someren

I am a research associate at Center for Future Civic Media a collaboration of the MIT Media Lab and Comparative Media Studies.

Previously, I worked as creative manager at Project New Media Literacies where I produced videos and developed the Learning Library.


community media | video art